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Sony Creative Software Partners with AMD to Host Technology Preview of 64-Bit Version of Vegas NLE Software
Monday, April 16, 2007

LAS VEGAS, NV — National Association of Broadcasters Conference (NAB), Sony Booth #SL2823 (South Hall 1) – April 16, 2007 – Sony Creative Software, a leading provider of video and audio editing software applications, in conjunction with AMD (NYSE: AMD), a leading global provider of innovative microprocessor and graphics solutions, demonstrated a 64-bit technology preview version of Vegas® editing software running on 64-bit Dual-Core AMD Opteron™ processor-based and AMD Quad FX computing platforms. The technology preview demonstrated a native 64-bit pre-release version of Vegas software running on AMD64 processor-based hardware and 64-bit Microsoft® Windows® Vista™ Ultimate operating system.

"HD content production workflows really push 32-bit computing platforms to the limit. Many performance barriers are removed when you combine the 64-bit Vista operating system, native 64-bit software and 64-bit hardware technologies from processor providers like AMD," stated Dave Hill, vice president of technology for Sony Creative Software. "A software-only solution like Vegas is perfectly positioned to take advantage of the increased memory and threading capabilities available in the 64-bit world. Technology such as the AMD64 computing platform will dramatically enhance our software's capability to more quickly and reliably help the user deliver every type of project—from simple corporate productions to the most demanding HD feature-length productions."

"AMD64 is the artist's computing platform, Vista Ultimate is the artist's operating system and Sony Vegas software is the most intuitive and artist-friendly NLE software available," said Charlie Boswell, director of Digital Media and Entertainment for AMD. "64-bit Vegas on Vista and AMD64 computing platforms promises to obliterate previous limitations and allow artists to create at the speed of thought."

Sony Creative Software plans to release a 64-bit version of Vegas software by the end of 2007.

About AMD Solutions

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.


About Sony Creative Software

Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, audio, and music production, as well as industry-leading technology for DVD production and Blu-ray Disc™ authoring. Sound Forge™ Pro, ACID™ Pro, and Vegas™ Pro software have defined digital content creation for a generation of creative professionals. These signature product lines continue to advance media production by providing powerful, accessible tools. Today, there is a Sony Creative Software application for every level of expertise, including a full line of consumer software based on the company's professional applications. In addition, Sony Creative Software produces the extensive Sony® Sound Series collection of royalty-free loops and samples, Sony Pictures Sound Effects Series exclusive sound effects, and Vision Series video creation assets. Further, the company provides the industry-leading tools for enterprise-level Blu-ray Disc authoring: Blu-code™ encoder, Blu-print® software, and on-Q Create® for Blu-ray Java. The company’s customers span the globe and include professionals in the film, television, video game, and recording industries, as well as students, educators, and hobbyists.

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Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production.

Sound Forge, ACID, and Vegas software have defined digital content creation for a generation of creative professionals, amateurs, and enthusiasts.

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