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The 2007 Cyberbullying Public Service Announcement
Presented by Sony Creative Software, the National Crime Prevention Council, and the Ad Council.
Winners
Sony Creative Software, the Ad Council, and the National Crime Prevention Council (NCPC), are pleased to announce the winners of last fall's public service announcement (PSA) development contest organized to raise awareness of the problem of cyberbullying. See the winning entries here. About the contest:
Cyberbullying is a growing problem among children and teenagers on the Internet. The anonymity and ease of communication the Internet provides can create a vehicle for bullying, harassment and defamation, harmful actions that can make the Internet a hostile and dangerous place. Cyberbullying is a problem that must be addressed and solved.
Contest entrants were challenged to help end cyberbullying by creating a Public Service Announcement on the issue. Sony Creative Software, the National Crime Prevention Council and the Ad Council sought entries from independent producers and academic institutions (K - 12). The top submissions may be eligible for national broadcast, and their producer or sponsoring academic institution will receive a complete multimedia editing suite for their facility or school valued at over $18,000. Prize sponsors include Sony Creative Software, Sony Electronics, and Sony VAIO.
Judges included: Barry Sonnenfeld, director/producer (Men in Black, Addams Family, and others); Steve Oedekerk, producer/writer (Bruce Almighty, Barnyard, and others); Justin W. Patchin, Ph.D., noted authority on social networking and cyberbullying; and members of the Ad Council's Campaign Review Committee.
The call for entries period began September 17, 2007, and closed January 11, 2008. Entrants were required to submit a broadcast-ready public service announcement.
About the judges:
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Barry Sonnenfeld
Film director Barry Sonnenfeld had found commercial and artistic success with such films as "Addams Family," "Addams Family Values," both "Men in Black" films, "Get Shorty," "Wild Wild West," "Big Trouble,"... Continued |
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Steve Oedekerk
Steve Oedekerk, the Academy Award nominated multi-hyphenate, has built a extraordinary career, experiencing vast success in writing, directing, producing, acting, stand-up comedy and computer generated animation... Continued |
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Dr. Justin Patchin
Justin W. Patchin, Ph.D., is an Assistant Professor of Criminal Justice at the University of Wisconsin-Eau Claire. He earned his Ph.D. in criminal justice from Michigan State University. His research areas focus on policy and programs... Continued |
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