No Purchase Necessary to Enter or Win.

1. General Contest Information.

   • Contest: Create a video for a public service announcement on the awareness and prevention of cyberbullying.

   • Contest Start Date: September 17, 2007

   • Contest End Date: January 11, 2008

   • Sponsors:
     
     

     Sony Creative Software Inc., located at 1617 Sherman Avenue, Madison, Wisconsin 53704; and

     The Advertising Council, Inc. ("Ad Council"), located at 261 Madison Avenue, 11th Floor, New York, New York 10016; and

     National Crime Prevention Council, located at 2345 Crystal Drive, Arlington, Virginia 22202.

   • Website: http://www.sonycreativesoftware.com

   • Contest Materials: Ad Council and National Crime Prevention logos, as made available through the Website and any restrictions on use of such logos as communicated in these Official Rules.

   • Number of Winners: Two (2) Grand Prize winners (each a "Winner" and collectively the "Winners"). One Winner will be an independent producer and one Winner will be a School Group (as defined herein). The School Group Winner's prize will be awarded to the school/academic institution from which the School Group Winner originated).

   • Prizes:

     The following prizes will be awarded to the Winner in the Independent Producer Category:

     Product	Model	Approximate Retail Value (ARV)
     Camcorder	Handycam HDR-HC7	$1,399.99
     Video Camera	Sony HVR-V1U	$4,290.00
     Hard drive recorder	HVR-DR60	$1,890.00
     VAIO Notebook	VGN-FZ180U/B	$2,050.00
     	Camera Case	$200.00
     Tripod	VCT-1170RM	$500.00
     	Vegas+DVD Production Suite	$699.95
     	Sound Forge 9	$299.95
     	Cinescore	$199.95
     	ACID Pro 6	$399.95
     	10 Vegas site licenses	$1,500.00
     	10 ACID site licenses	$1,000.00
     	10 Sound Forge site licenses	$1,000.00
     	3 Cinescore Theme Packs	$299.85
     	20 Standard Loop Libraries	$1,199.00
     	5 Premium Loop Libraries	$499.75
     	2 Boxed Sets Sony Sound Series	$359.92
     	Sound Effects 1 - 10	$499.95
     Total ARV		$18,287.99

     The following prizes will be awarded to the Winner in the School Group Category (all prizes will be awarded to the school/academic institution from which the winning School Group is based):

     Product	Model	Approximate Retail Value (ARV)
     Camcorder	Handycam HDR-HC7	$1,399.99
     VAIO Notebook	VGN-FZ180U/B	$2,049.99
     Camera Case	LCS-CSE	$79.99
     Tripod	VCT-1500L	$129.99
     SMS Software suite	Vegas+DVD Production Suite	$699.95
     	Sound Forge 9	$299.95
     	Cinescore	$199.95
     	ACID Pro 6	$399.95
     	50 Vegas site licenses	$7,500.00
     	50 ACID site licenses	$5,000.00
     	50 Sound Forge site licenses	$5,000.00
     SMS content	3 Cinescore Theme Packs	$299.85
     	20 Standard Loop Libraries	$1,199.00
     	5 Premium Loop Libraries	$499.75
     	2 Boxed Sets Sony Sound Series	$359.92
     	Sound Effects 1 - 10	$499.95
     Total ARV		$25,618.23

     
     
     

   • Contest Judges: Movie industry representatives, an expert on cyberbullying, and members of the Campaign Review Committee will judge the Contest on the basis of originality, creativity, and uniqueness of the Contest Submission.

2. Entry Period; Official Rules.

   The Contest begins at 9:00 a.m. Pacific Standard Time on the Contest Start Date and ends at 12:00 a.m. midnight Pacific Standard Time on the Contest End Date (the "Entry Period"). Contest Submissions, as defined below, must be received by Sponsors before the end of the Entry Period. Entries received after the Entry Period will not be considered by the Contest Judges regardless of when they are postmarked. The Website's clock will be the official time keeper for the Contest. The Contest shall be construed according to, and governed exclusively by United States law. By participating in the Contest, you unconditionally accept and agree to comply with and abide by these Official Rules and the decisions of the Sponsors, which shall be final and binding in all respects. NOTE: REFERENCES TO "YOU" THROUGHOUT THESE OFFICIAL RULES REFERS TO EACH INDIVIDUAL ENTRANT AND EACH ENTRANT THAT IS PART OF A SCHOOL GROUP (AS DEFINED HEREAFTER).

3. Eligibility.

   Void where prohibited or restricted by law. Contest open only to residents of the United States and Canada who are at least the legal age of majority for entering into contracts in the country and state in which you reside ("Legal Age"). Void in Quebec. No purchase necessary. You may enter as part of a K-12 school group ("School Group") provided that (a) you have a school advisor/teacher that is of the Legal Age that will be the "School Group+ Representative" for the applicable School Group, (b) each member of a School Group complies with these Official Rules and provides the Sponsors with the requisite releases, (c) each person that is younger than the applicable Legal Age has parent or legal guardian consent for such participation and (d) the School Group Representative completes the Submission Form on behalf of the School Group. Employees, officers, directors, agents and representatives of the Sponsors and their respective parent companies, affiliates and subsidiaries, and immediate family members of any of the foregoing, are not eligible to enter the Contest.

   If your Contest Submission is selected by the Official Judges as a potential winning Contest Submission, Sponsors may ask you (by telephone and/or by mail and/or email) to provide any or all of the following (at your own expense) before you are a Winner (collectively, the "Additional Materials") (note that in the case of a School Group, Sponsors will contact the School Group Representative):

   1. Valid releases from you (and if there are more than one of you, from each of you) ("Entrant Releases") in the form provided by clicking here; and
   2. Valid releases from every individual appearing, performing, writing, composing, filming or otherwise performing in your Contest Submission ("Talent Releases") in the form provided by clicking here. The Talent Releases must be signed by such individuals (and if the individuals are under the Legal Age, then the Talent Releases must be signed by the individual's parent or legal guardian to be valid); and
   3. Valid releases from the owner of every private location in which the Contest Submission was filmed ("Location Releases") in the form provided by clicking here; and
   4. A broadcast quality version of your Contest Submission. You must be able to produce, if you haven't already, a version of your PSA that is broadcast-quality. Different broadcasters have different requirements; at minimum, you should be able to provide a rendered DV file, 3Mbps video or higher.

   See the section entitled "Selection and Notification of Winners" below for directions concerning where to send Additional Materials, if they are requested of you. If you are requested to provide Additional Materials and Sponsors do not receive the requested Additional Materials within fourteen (14) days of Sponsors' request, then you will be ineligible to become a Winner. Sponsors may or may not, at their discretion, provide notice to you of your ineligibility and your ineligibility will not prohibit Sponsors and the Contest Judges from selecting actual Winners. Sponsors shall have no liability for any Contest Submissions or the submission of Additional Materials that are lost, intercepted or not timely received for any reason whatsoever.

4. How to Enter Contest.

   You may enter if you are an individual or a School Group.

   1. Download.

      Download the Contest Materials from the Website.

   2. Create Contest Submission.

      Use any editing software (you can download a free trial version of Vegas video editing software at the Website) to create a new video composition incorporating the Contest Materials plus your own original elements ("Additional Elements", and together with the Contest Materials, the "Contest Submission"). The Contest Materials must be included in your Contest Submission in strict compliance with these Official Rules. Please note that by entering the Contest, you represent and warrant that your Contest Submission does not contain any elements that infringe upon the rights of any third party and that your Contest Submission is an original work created and produced solely by you. Enter as many Contest Submissions as you want. Contest Submissions become the property of Sponsors and will not be returned to you and may be used by Sponsors (collectively or individually) in accordance with the rights granted in these Official Rules. Sponsors are not responsible for any Contest Submissions that are lost, intercepted or not received by Sponsors for any reason whatsoever.

   3. Guidelines for Contest Submission.

      All Contest Submissions must comply with all of the below guidelines ("Guidelines"). Failure to strictly comply with the Guidelines may result in exclusion of your Contest Submission. Sponsors and the Contest Judges will make the final determinations as to whether your Contest Submission complies with the Guidelines and may or may not, in their discretion, provide notice to you if your Contest Submission does not comply in any way.

      Guidelines:

      1. All submissions must be :30 seconds in total length.
      2. All supers (the Ad Council logo, the National Crime Prevention Council logo, all URLs, etc.) must be 25 video scan lines.
      3. All supers must be on-screen for :05.
      4. The full, legal name of the National Crime Prevention Council must be clearly identified via a super.
      5. Words such as "support" or "help" should be used instead of "give" or "contribute," Or "fight."
      6. Refrain from utilizing creative that simulates news reports.
      7. "Bleeps" that imply uses of profanity are not acceptable and may not be used.
      8. No reference, be it direct or indirect, may be made to a commercial product.
      9. The Ad Council and National Crime Prevention Council logos (e.g., the Contest Materials) must be included as supplied by Sponsors through the Website (logos may not be altered).
      10. The distance between the Ad Council and the National Crime Prevention logos must be at least .75 of the Ad Council logo's width or height.
      11. Logos must be legible in every distance.
      12. Logos must be 100% black or 100% white.

      13. For color applications, the Ad Council logo and corporate color is:

          • PMS 647
          • C=100, M=56, K=23
          • R=0, G=85, B=149

          NCPC logo and corporate colors

          • PMS 7468
          • McGruff's face and paws-PMS #471 (brown)
          • McGruff's trench coat-PMS #453C (khaki)
          • McGruff's buttons-PMS #402 (gray)
          
          
      14. All logos must be aligned and proportional to one another.
      15. Contest Submissions shall not contain, include or involve any of the following:
          • Obscenity.
          • Crude, vulgar or offensive pictures, depictions, images, language and/or symbols.
          • Gang signs or symbols.
          • Gratuitous violence, gun or other imagery or gestures of weapons.
          • Nudity.
          • Explicit, graphic or excessive sexual activity.
          • Commercial products (e.g., clothing, toys, food) and/or their trademarks, brands or logos.
          • Hard liquor, beer, wine or other alcohol use or product images.
          • License plates, phone numbers, personal addresses - physical or email or otherwise.
          • Website or web page links.
          • Music, lyrics, photos, artwork, and any other such elements for which full releases have not been obtained by entrant;
          • Illegal drug or alcohol and tobacco use or abuse.
          • Derogatory characterizations of any ethnic, racial, sexual or religious groups. humiliate other people (publicly or otherwise), any assault or threatening of others
          • Trespass or the violation of other people's rights or property.
          • Illegal (e.g., discriminatory, harassing) or inappropriate activity, behavior or conduct (e.g., inflicting emotional distress).
          • Conduct or activities in violation of these Official Rules.
          • Any other content, display, materials and/or images that is or could be considered inappropriate, unsuitable or offensive, as determined by Sponsors, in its sole discretion.
          • Inappropriate use or reference to NCPC icon.

      In submitting a Contest Submission each entrant, and in the case of a School Group, each member of the School Group, agrees to, confirms and represents to Sponsors that neither he/she nor anyone else has engaged or taken part in (or induced or encouraged anyone else to do so) in any activity or conduct that (i) may or is likely to harm or create a risk of harm, physical or mental injury, emotional distress, death, disability, disfigurement, or physical or mental illness to any person, other living thing or any property, (ii) may or is likely to create a risk of any other loss or damage to person, living things or property, (iii) is or may constitute a crime, unlawful or non-consensual activities (e.g., conduct that could lead to criminal prosecution), tortious conduct (e.g., conduct that could lead to civil prosecution) or the violation or infringement of the rights of any other party or (iv) violates any of the terms or conditions of these Official Rules. Sponsors are not obligated to review, consider, use, publish, display or broadcast any Contest Submission, however, each entrant acknowledges that Sponsors will rely on such individuals' agreement and compliance with these Official Rules when you submit or attempt to submit a Contest Submission. Sponsors (and any and all of Sponsors' subsidiaries and affiliates) shall have the right to use any materials submitted pursuant to these Contest Rules in or on any Sponsor's web site, and in or on any other program, programming channel, broadcast, other public display or performance, in any media whether now known or hereafter developed, at any time in the future, without notice and without compensation, royalty, accounting, liability or obligation to any entrant of any kind. Such uses are entirely within Sponsors' discretion and are not guaranteed, even for winning Contest Submissions. Sponsors do not guarantee that winning Contest Submissions will be used in any of the manners stated in these rules or that winning Contest Submissions will be used as a broadcast public service announcement.

      Any Contest Submission which does not conform to these Official Rules may be rejected without notice to you. Incomplete or inaccurate entries are void. All entries, become the property of Sponsors and will not be acknowledged or returned.

   4. Submit Your Contest Submission.

      Burn Your Contest Submission to DVD and mail your Contest Submission by first class mail to Sony Creative Software Inc., at the following mailing address:

      Sony Creative Software Inc.
      1617 Sherman Avenue
      Madison, Wisconsin 53704
      ATTN: PSA SUBMISSIONS

      Please provide a DVD only; do not provide a beta videotape. Beta videotapes should only be provided upon request by Sponsors.

      All submissions must be accompanied by a completed submission form (in the form provided by clicking here) (hereinafter the "Submission Form"). Contest Submissions that are not accompanied by a complete Submission Form may be disqualified without notice to you. In the case of School Groups, the Submission Form must be completed by the School Group's Representative.

5. Ownership.

   When you submit your Contest Submission, you (and if a School Group, every member of a School Group) acknowledge and agree that you maintain ownership of the Contest Submission (although the Contest Submission, once submitted to Sponsors, will not be returned to you) and all of its contents, provided, however, by submitting the Contest Submission to Sponsors, you are granting, and have the full power and authority to grant, to Sponsors and their affiliates, successors and assigns all present and future right, title and interest of every kind and nature whatsoever, including, without limitation, (a) all copyrights, (b) all music and music publishing rights, and (c) all rights incidental, subsidiary, ancillary or allied thereto (including, without limitation, all derivative rights) in and to the Contest Submissions for exploitation throughout the universe, in perpetuity, by means of any and all media and devices whether now known or hereafter devised. Sponsors shall have the right to edit, composite, morph, scan, duplicate, or alter the Contest Submissions for any purpose which Sponsors deem necessary or desirable, and you irrevocably waive any and all so-called moral rights that you may have in the Contest Submissions submitted by you. You hereby acknowledge that you do not reserve any rights in and to the Contest Submissions.

6. Use of Contest Materials.

   You acknowledge and agree that: (a) Sponsors are granting you a limited, non-exclusive license to use the Contest Materials solely in connection with participating in the Contest and only during the Entry Period, (b) Sponsors are granting you a limited, non-exclusive license to use the Contest Materials, (c) You have no other right, title or interest in the Contest Materials, and (d) any use by you of the Contest Materials other than as permitted by these Official Rules will constitute a violation of the Contest Rules and may constitute copyright infringement and will result in your disqualification from the Contest.

7. Selection and Notification of Winners.

   Following the end of the Entry Period, the Contest Judges will select two Winners for the Contest (one from the independent producer group and one from a School Group) based on the artistic and creative quality of the Contest Submissions and based on compliance with these Official Rules and the Guidelines. The prospective Winners will be notified by telephone and/or mail and/or email, at which time they may be requested to provide Additional Materials within fourteen (14) days. (See the "Eligibility" section above for additional details.) If a prospective Winner is able to provide adequate Additional Materials (if requested), as judged by the Contest Judges, then the prospective Winner will be notified by telephone and/or mail and/or email that he or she is a Winner. The Contest Judges' decisions shall be final and binding. If Additional Materials are requested and are not provided or are not adequately provided (as determined by the Contest Judges) then a new prospective Winner will be selected and the original prospective Winner may or may not be notified at Sponsors' discretion.

   Sponsors shall have no liability for any Winner notification that is lost, intercepted or not received by the potential Winner for any reason. If, despite reasonable efforts, a Winner does not respond within five (5) days of the first notification attempt, or if the prize is declined or the prize notification is returned as unclaimed or undeliverable to such potential Winner, such potential Winner, at Sponsors' sole discretion, may forfeit his or her prize. If any potential Winner is found to be ineligible, or if he or she has not complied with these Official Rules, such potential Winner will be disqualified and an alternate Winner may be selected. If a selected Winner fails to claim a prize and/or fails to return any Talent Release or Location Release (if required) or Entrant Release within the applicable time period, Sponsors may elect to disqualify the selected Winner, who will then forfeit his or her right to receive a prize. By accepting a prize, each Winner agrees that Sponsors may, without any limitation or further compensation, use his or her name, screen name, voice and/or likeness and the Contest Submission in any and all media for the purpose of advertising and promoting themselves, the Website, the Contest, or any other promotion, contest or sweepstakes sponsored by the Sponsors.

8. Prizes.

   The Prizes are not transferable or assignable and they are not redeemable for cash, except that Sponsors reserve the right to substitute a prize of equal or greater value if the Prize is unavailable. If you are a Winner, you are responsible for the payment of any and all taxes and/or licenses and/or other related local, State, Federal and/or National fees that may apply to such winnings. If you are a Minor, the Prize will be awarded only in the name of your parent or legal guardian on your behalf.

   Tax Forms:
   U.S. residents: Form W-9
   non-U.S. residents: Form W-8BEN Instructions for Form W-8BEN

9. Representations and Warranties/Indemnification.

   By entering into this Contest, You represent and warrant to Sponsors that the Contest Submissions: (a) are your own original, previously-unrecorded work, (b) are not the subject of any actual or threatened litigation or claim, (c) do not infringe upon or violate the intellectual property rights or other rights of any other person or entity, (d) do not and will not violate any applicable laws, and (e) are not and will not be defamatory, libelous, pornographic, or obscene. You hereby agree to indemnify and hold Sponsors and their affiliates and agents harmless from and against any and all third party claims, actions or proceedings of any kind and from any and all damages, liabilities, costs and expenses relating to or arising out of any breach or alleged breach of any of Your warranties, representations or agreements hereunder.

10. Conditions.

    Sponsors reserve the right, in their sole discretion, to cancel or suspend the Contest if any bug, virus or other cause beyond the Sponsors' control corrupts the administration or security of the Contest. Sponsors may prohibit you from participating in the Contest if, in the sole opinion of Sponsors, you repeatedly show a disregard for these Official Rules, act in an unsportsmanlike manner, act with intent to annoy, abuse, threaten or harass any other participant or any representative of any Sponsors, or act in any other disruptive manner. Contest Submissions may be disqualified in the Sponsors' sole discretion if attempts are made to disrupt the Contest or circumvent the provisions of these Official Rules; in such event, the Sponsors reserve the right to remedy any such action, disruption or circumvention in a manner which is, in Sponsors' sole opinion, fair and equitable to Contest participants. The Sponsors (and their officers, directors, employees, shareholders, agents and representatives, and the parent companies, subsidiaries and affiliates of the foregoing, and the advertising, promotion and legal advisors thereof) are not responsible for: (a) late, lost, delayed, damaged, misdirected, incomplete, illegible or unintelligible Contest Submissions, (b) any failure or malfunction of, or difficulty with, any telephone line, cable line or other means of transmission, or any computer or other equipment, or any software or other program, (c) errors in transmission, (d) any condition caused by events beyond the control of Sponsors that may cause damage to any participant's hardware or software, (e) any injury, loss or damage of any kind caused by any Prize or resulting from acceptance, possession or use or misuse of any Prize, or from participation in the Contest or any Contest related activity, or (f) any printing or typographical error in any materials associated with the Contest.

11. Governing Law and Arbitration.

    This Agreement shall be governed and construed under the laws of the State of California, without application of its conflict of laws principles. Any controversy or claim arising out of or relating to this Agreement, its enforcement, arbitrability or interpretation, shall be submitted to final and binding arbitration, to be held in Los Angeles County, California, before a single arbitrator, in accordance with California Code of Civil Procedure §§ 1280 et seq. The arbitrator shall be selected by mutual agreement of the parties or, if the parties cannot agree, by selecting from a list of arbitrators supplied by the American Arbitration Association or JAMS/Endispute. The arbitration shall be a confidential proceeding, closed to the general public. The arbitrator shall issue a written opinion stating the essential findings and conclusions upon which the arbitrator's award is based. The parties will share equally in payment of the arbitrator's fees and arbitration expenses and any other costs unique to the arbitration hearing; provided, however, that each side shall bear its own deposition, witness, expert and attorneys' fees and other expenses to the same extent as if the matter were being heard in court. Nothing in this paragraph shall affect either party's ability to seek from a court injunctive or equitable relief at any time.

12. Further Documentation.

    If Sponsors desire to secure additional assignments or other documents as Sponsors may reasonably require in order to effectuate the provisions of these Official Rules or the ownership of the materials comprising the Contest Submission, then you agree to sign the same upon Sponsors' request.

13. No Obligation to Use.

    Sponsors shall have no obligation (express or implied) to use any Contest Submission, or to develop, produce, distribute or otherwise exploit the Contest Submissions, and you shall not be entitled to any damages or other relief by reason thereof.

14. Nature of Relationship / Waiver of Equitable Relief.

    You hereby acknowledge and agree that the relationship between you and Sponsors is not a confidential, fiduciary, or other special relationship. You understand and acknowledge that Sponsors have wide access to ideas and material and that new ideas are constantly being submitted to it or being developed by its own employees. You also acknowledge that many ideas or stories may be competitive with, similar or identical to your Contest Submissions and/or each other in any number of other respects. You acknowledge and agree that you will not be entitled to any compensation as a result of Sponsors' use of the Contest Submissions or any such similar or identical material that has or may come to Sponsors from other sources. You acknowledge and agree that Sponsors do not now and shall not have in the future any duty or liability, direct or indirect, vicarious, contributory, or otherwise, with respect to the infringement or protection of your rights, if any, in the Additional Elements. Finally, you acknowledge that, with respect to any claim by entrant relating to or arising out of Sponsors' actual or alleged exploitation or use of any of your Contest Submissions or other material submitted in connection with the Contest, the damage, if any, thereby caused to you will not be irreparable or otherwise sufficient to entitle you to seek injunctive or other equitable relief or in any way enjoin the production, distribution, exhibition or other exploitation of anything based on or allegedly based on the Contest Submissions, and your rights and remedies in any such event shall be strictly limited to the right to recover damages, if any, in an action at law.

15. Invalidity.

    The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

16. Winners List.

    To receive a list of Winners (available seven (7) days after the Prizes are awarded) send a self-addressed stamped envelope to: Sony Creative Software Inc., 1617 Sherman Avenue, Madison, Wisconsin 53704, ATTN: PSA.